About us
Choco Albab is a premium brand of chocolate products offered by Saudagar Asia HQ, a well-established company known for delivering high-quality food and beverage products across Southeast Asia. Based in Malaysia, Choco Albab combines the rich flavors of authentic chocolate with innovative production techniques to create a delightful and indulgent experience for chocolate lovers.
With Choco Albab, we are dedicated to providing exceptional products made with the finest ingredients sourced from trusted suppliers. Our chocolates are crafted with a focus on quality, taste, and consistency, ensuring that every bite is a luxurious and memorable experience.
Our Vision
Our vision is to become a globally recognized brand that brings the joy of premium chocolate to every corner of the world. We strive to continuously innovate while maintaining the essence of traditional chocolate-making craftsmanship. Our commitment is to offer products that satisfy not only the taste buds but also the heart, through a deep understanding of what makes great chocolate.
Our Products
Choco Albab offers a wide range of chocolate products, each crafted to perfection. Whether you're a fan of classic milk chocolate, dark chocolate, or unique specialty chocolate bars, we have something to cater to every taste. Our products are designed for a variety of occasions, from everyday indulgence to gift-worthy treats.We ensure that our chocolates are not only delicious but also made with health-conscious and ethically sourced ingredients. Our commitment to sustainable practices includes sourcing cocoa beans from certified farms that promote fair trade and environmental responsibility.
Why Choose Choco Albab?
1. Premium Quality: We use only the finest cocoa beans and ingredients, ensuring a rich and satisfying taste in every bite.
2. Innovative Flavors: We constantly innovate to create exciting new flavors that combine the best of tradition and modernity, offering our customers a unique chocolate experience.
3. Ethical Sourcing: We work closely with our suppliers to ensure that our cocoa and other ingredients are sourced responsibly, promoting fair trade and sustainability.
4. Commitment to Excellence: From our production process to packaging, we maintain the highest standards of quality control to ensure our customers receive products they can trust and enjoy.
Halal Certified
We are proud to offer products that are Halal-certified, ensuring that they meet the strictest dietary requirements for Muslim consumers. Our commitment to Halal compliance means that all of our products are produced according to Islamic dietary laws, using ingredients and production methods that adhere to the highest standards of quality and ethics. Whether you’re enjoying our chocolates as a personal treat or sharing them with loved ones, you can be confident in the integrity and quality of Choco Albab products.
Global Reach
While Choco Albab is headquartered in Malaysia, we are proud to serve customers worldwide. Our distribution network extends to multiple countries, and we are continuously expanding to bring our chocolates to more regions. We are committed to ensuring that every chocolate lover, no matter where they are, has access to the exquisite taste of Choco Albab.
Customer Satisfaction
Customer satisfaction is at the heart of everything we do. We are always striving to improve our products and services to meet the needs and expectations of our valued customers. Whether you’re purchasing for yourself, as a gift, or stocking up for an event, we ensure your experience with Choco Albab is seamless and satisfying.
Contact Us
If you have any questions or would like to learn more about Choco Albab and our products, feel free to reach out to us at chocoalbabmelbourne@gmail.com or visit our website’s contact page. We’re here to assist you and ensure that you have the best chocolate experience possible.

Meet Coach Said Saiful Fazli, the visionary founder of Choco Albab and CEO of S-Asia (Saudagaar Asia SDN.BHD).
With 13 years of industry experience and numerous accolades, including recognition at The BrandLaureate Entrepreneur Awards 2023, he is a beacon of inspiration for aspiring entrepreneurs.
Coach Said is dedicated to more than just personal success; he fosters a culture of empowerment, helping individuals realize their dreams and nurturing the next generation of successful entrepreneurs. His commitment to supporting a community of passionate entrepreneurs ensures they receive invaluable benefits on their journeys.
Said Saiful Fazli, founder of Choco Albab
CEO of S-Asia (Saudagaar Asia SDN.BHD).


Established in the year 2022, Choco Albab Singapore was formed and has been on a mission to bring joy through our delectable range of premium halal choco tubs that have become famous and synonymous with quality and indulgence. Under the strategic leadership of Sofia Aziz, our Head of Sales & Distribution, Choco Albab Singapore have rapidly expanded our presence and is dedicated to becoming a household name in Singapore.
With operations extending across Malaysia, Brunei, Indonesia, and now Melbourne, Australia, we are thrilled to share innovative approach and spread happiness globally!

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Sofia Aziz, our Head of Sales & Distribution, Choco Albab Singapore