From One Billboard to Four: A Milestone Worth Celebrating!

In the early hours of February 28, 2024 — at exactly 2:30 AM — a dream stood tall on the Federal Highway. Our very first Choco Albab billboard lit up the night sky. To some, it may have seemed like “just a billboard,” but to us at Saudagaar Asia, it marked a powerful moment in our journey — a symbol of how far we’ve come.

That special moment was shared with many members of the Choco Albab Family, and the excitement in the air was unforgettable. In just three years, we’ve achieved what once felt impossible. Massive gratitude goes out to our visionary founder, Coach Said Saiful Fazli bin Said Aluwi, as well as to our hardworking distributors, vendors, and the entire Saudagaar Asia and Choco Albab crew.

Today, we’re beyond proud to say… we’ve grown from one billboard to FOUR — each towering proudly at prime, high-traffic locations across Malaysia.

Why Billboards? Because We’re Here to Be Seen.

We want more people to discover the happiness that is Choco Albab. Around 70% of drivers notice billboards, and 50% engage with them, especially at these high-impact locations we have choosen: Malaysia Highways

• Federal Highway

• Rawang Highway

• MRR2 Highway

• Nilai Highway
  

These roads are constantly buzzing with life — especially during peak period; Ramadan and Eid-ul-Fitri which bring more travelers on the move. We hope our bright, bold billboards bring a little joy to every traffic jam and spark curiosity in new hearts. At Saudagaar Asia, Choco Albab is more than just a product — it’s a movement. A journey of growth, resilience, and shared success. This milestone is proof that with the right mindset and support, dreams do become reality.

Here’s to many more milestones ahead. We are bringing Choco Albab to Australia, Melbourne and soon to the whole world to enjoy!